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All-in-One Automotive CRM Platform

Steer AI’s CRM platform integrates seamlessly with our inspection and pricing tools to provide a complete business management solution for automotive professionals.

Core CRM Features

Customer Lifecycle Management

Multi-Channel Lead Generation:Website Integration - Embedded forms and widgets • Social Media - Facebook, Instagram lead ads • Phone Integration - Call tracking and logging • Walk-in Management - In-person customer capture • Referral Tracking - Source attribution and rewards • Lead Scoring - AI-powered qualification
Unified Communication Hub:Email Integration - Professional templates and automation • SMS Messaging - Two-way text communication • Voice Calls - Click-to-call functionality • Video Calls - Virtual vehicle walkarounds • Chat Integration - Website and social media chat • Communication History - Complete interaction timeline
Streamlined Deal Management:Pipeline Stages - Customizable sales workflow • Task Automation - Follow-up reminders and actions • Document Management - Contract and paperwork handling • Approval Workflows - Multi-level deal approval • Commission Tracking - Sales performance management • Deal Analytics - Conversion and performance metrics

Advanced Business Intelligence

Sales Analytics

Performance Insights• Revenue tracking • Conversion rate analysis • Sales cycle metrics • Team performance • Goal progress tracking

Customer Analytics

Customer Intelligence• Behavior analysis • Lifetime value calculation • Satisfaction scoring • Retention metrics • Segment analysis

Market Analytics

Market Intelligence• Competitive analysis • Market share tracking • Pricing trends • Demand forecasting • Opportunity identification

Inventory Management System

Real-Time Vehicle Tracking

Comprehensive Vehicle Records

Complete Vehicle Profiles:Basic Information - VIN, make, model, year, trim • Acquisition Details - Purchase price, date, source • Condition Reports - Inspection results and photos • Service History - Maintenance and repair records • Documentation - Title, registration, warranties • Financial Tracking - Cost basis and profitability
Professional Vehicle Presentation:Automated Photo Processing - Enhancement and optimization • 360° Photo Integration - Interactive vehicle views • Video Management - Walkaround and feature videos • Photo Sequencing - Standardized presentation order • Watermarking - Brand protection and attribution • Multi-Platform Sizing - Optimized for each listing site
Multi-Platform Distribution:AutoTrader - Automated listing synchronization • Cars.com - Real-time inventory updates • CarGurus - Pricing and positioning optimization • Facebook Marketplace - Social media integration • Your Website - Dealer website integration • Custom Platforms - API integration capabilities

Marketing Automation Platform

Multi-Channel Marketing

Digital Advertising

Automated Campaign Management• Google Ads integration • Facebook/Instagram advertising • Retargeting campaigns • Performance optimization • Budget management

Content Marketing

Engaging Content Creation• Blog post generation • Social media content • Email newsletters • Video descriptions • SEO optimization

Email Marketing Automation

// Example email automation workflow
{
  "workflow": "new_lead_nurture",
  "triggers": ["lead_captured"],
  "sequence": [
    {
      "delay": "immediate",
      "action": "send_welcome_email",
      "template": "welcome_auto_dealer"
    },
    {
      "delay": "1_hour",
      "action": "send_vehicle_recommendations",
      "personalization": "based_on_preferences"
    },
    {
      "delay": "1_day",
      "action": "send_financing_options",
      "condition": "no_response_to_previous"
    },
    {
      "delay": "3_days",
      "action": "send_testimonials",
      "template": "social_proof"
    }
  ]
}

Contract & Document Management

Automated Documentation

Smart Document Creation:Template Library - Pre-built automotive contracts • Data Population - Automatic form filling • Legal Compliance - State-specific requirements • Custom Fields - Business-specific additions • Version Control - Document history tracking • Approval Workflows - Multi-party review process
Secure Electronic Signing:DocuSign Integration - Industry-standard e-signatures • Adobe Sign Support - Alternative signing platform • Mobile Signing - Sign anywhere, any device • Legal Validity - Fully compliant signatures • Audit Trail - Complete signing history • Notification System - Real-time signing updates
Regulatory Compliance:State Requirements - Jurisdiction-specific forms • Federal Compliance - Truth in Lending, etc. • Dealer License - License requirement tracking • Insurance Requirements - Coverage verification • Title Management - Transfer and lien handling • Record Retention - Automated compliance archiving

Integration Ecosystem

Native Integrations

Accounting Systems

Financial Integration• QuickBooks connectivity • Sage 50 integration • Xero synchronization • Custom ERP connections

Communication Tools

Communication Platforms• Microsoft Teams • Slack integration • Zoom connectivity • Phone system integration

API & Webhook Support

# Example CRM API integration
import steer_ai

client = steer_ai.CRM(api_key="your_key")

# Create new lead
lead = client.leads.create({
    "contact_info": {
        "name": "John Doe",
        "email": "john@example.com",
        "phone": "+1-555-123-4567"
    },
    "vehicle_interest": {
        "make": "Toyota",
        "model": "Camry",
        "year_range": [2020, 2023],
        "budget_max": 25000
    },
    "source": "website_form"
})

# Trigger automated follow-up
client.workflows.trigger("new_lead_sequence", lead.id)

Performance Analytics

Business Intelligence Dashboard

Sales Metrics

Key Performance Indicators• Revenue tracking • Units sold • Average transaction value • Conversion rates • Sales cycle length

Team Performance

Staff Analytics• Individual performance • Team comparisons • Goal achievement • Activity tracking • Commission calculations

Marketing ROI

Campaign Analytics• Lead source performance • Cost per acquisition • Campaign ROI • Channel effectiveness • Attribution analysis

Custom Reporting

  • Drag-and-Drop Builder - Create custom reports easily
  • Scheduled Reports - Automated report delivery
  • Data Export - CSV, Excel, PDF formats
  • Dashboard Widgets - Real-time metric displays
  • Mobile Reports - Optimized for mobile viewing

Mobile Application

iOS & Android Apps

Full CRM Access:Lead Management - Complete lead access and editing • Customer Communication - Call, text, email from app • Inventory Browsing - Full vehicle catalog access • Photo Capture - Direct vehicle photography • Document Signing - Mobile e-signature capability • Offline Sync - Work without internet connection
Real-Time Alerts:New Lead Notifications - Instant lead alerts • Appointment Reminders - Customer meeting alerts • Task Notifications - Follow-up reminders • Deal Updates - Transaction status changes • Inventory Alerts - New vehicle notifications • Performance Updates - Goal and milestone alerts

Success Metrics & ROI

Customer Results

MetricBefore Steer AIAfter Steer AIImprovement
Lead Response Time4.2 hours12 minutes95% faster
Conversion Rate8.5%16.8%98% increase
Sales Cycle18 days11 days39% shorter
Customer Satisfaction3.2/54.6/544% higher

Business Impact

“Steer AI’s CRM transformed our dealership. We doubled our sales while reducing our sales team’s workload. The automation handles routine tasks so our team can focus on closing deals.” David Martinez, General Manager, Premier Auto Sales

Getting Started

Integration Ready: Steer AI CRM integrates with over 200 business tools and platforms, ensuring seamless adoption into your existing workflow.
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